ABOUT THE SPEAKER Adam Gross is director of product marketing for sforce at salesforce.com. He was formerly vice president of product marketing at Grand Central. Prior to joining Grand Central, Adam cofounded Personify, a San Francisco-based enterprise software company, and served as a technology analyst in Stanford Research Institute’s Media Futures Program. SESSION DESCRIPTION Salesforce.com's sforce Web services API features one of the most innovative and widely used enterprise class Web services. In designing this Web service, the developers had to navigate several challenging issues in how best to create an effective Web service that did not sacrifice capability or simplicity. Learn about the design patterns and techniques developed for this service, and how they might be useful in the development of your widely deployed and sophisticated Web services.