Despite the open industry standards that underlie Web services, interoperability has been a key challenge for vendors and customers implementing Web services. One reason for this is that the relevant industry standards often permit multiple acceptable implementation alternatives. This presentation will discuss in detail the challenge of Web services interoperability and the role played by the premier industry organization formed to address it, the Web Services Interoperability Organization. In particular, the presentation will cover the critical importance of WS-I profiles to an organization's Web services initiatives, including the manner in which companies can put WS-I profiles immediately to work.